Reading Reflection No. 1

1) You read about an entrepreneur: The Wright Brothers

• What surprised you the most?
• The thing that surprised me the most was that the idea for an aviation vehicle did not sell very well in the US at the beginning so they had to start off in Europe and build their credibility.

• What about the entrepreneur did you most admire?
• The thing I admired most about the Wright brothers was that no matter how many feats they achieved or how much money they made they never stopped improving. Even after having huge celebrations and meeting two kings and the president they continued to strive forward with their dream.
• What about the entrepreneur did you least admire?
• The thing I admired the least about the brothers was that they never advanced their idea passed just selling and building air crafts. They could have commercialized flight if they had just though more about the business and less about the science.
• Did the entrepreneur encounter adversity and failure? If so, what did they do about it?
• They did encounter adversity and failure. Oriville crashed in a demonstration for the US army and killed his passenger in the process while also seriously injuring himself. However while his brother recovered Wilbur continued to work and made many new advancements to the planes in preparation for Oriville's return.

2) What competencies did you notice that the entrepreneur exhibited? 

• The competency that stuck out to me the most was that they never wavered or gave up. Even when people refused the rumors, even when they crashed and burned and even when their mother died. These two brothers never strayed from their plan or their ideals and to me that is the most impressive thing about them.

3) Identify at least one part of the reading that was confusing to you.

• One part that confused me was when they got into a patent war. Even though their design was patented and spoken for there was still debate over who the design and idea actually belonged to.

4) If you were able to ask two questions to the entrepreneur, what would you ask? Why?

• The first question I would ask would be where the idea for the plane originally came about and what was the driving force behind it? I would ask this because I would like to know what problem they were trying to solve when they identified this opportunity.
• The second question I would ask would be which one of them is the better pilot? I would ask this because I thin it would be funny to watch two brother go back and forth with each other.

5) For fun: what do you think the entrepreneur's opinion was of hard work? Do you share that opinion?

• I think hard work was everything to them because they never stopped working no matter how much success they had they never stopped improving. I do share their opinion because if you work as hard as you can no matter the outcome it still means you gave it your all.

Halfway Reflection

1) Tenaciousness is a competency. What are the behaviors that you have used (or developed) to keep up with the requirements of this course? 

• To keep up with this course I have used a multitude of different behaviors and traits. First is discipline, in order to be successful in this class you have to be disciplined and be willing to sit down and put time into the work. Another is creativity, in this class we are asked to come up with ideas and solutions in a creative and original fashion. Finally the last behavior I have used is is openness. In order to succeed in this class and in life you need to be open to criticism and outside opinions, because if not then you are wasting insight that will only benefit you.

2) Tenaciousness is also about attitude. Talk about a moment or two when you felt like "giving up." What pulled you through? Do you feel like you've developed a tenacious attitude during the past two months? What experience or experiences most contributed to this?

• There have been many times where I felt like giving up especially in school. One specific time was when I was struggling in calculus and this was already my second time taking the class. However, as the class went on I told myself that I could persevere and I just worked harder and put more time into it and ended up passing the class. I do feel like this class has helped me develop a tenacious attitude. I think that i had one before but this class has helped bring it to light. I think the elevator pitch helped this the most because it forced me to verbally state my ideals and plans rather than just writing about it. 

3) Three tips. What are three tips you would offer next semester's student about (1) fostering the skills that support tenacity and (2) developing the 'tenacious mindset' ?

• Time Management: The first thing I would tell someone who is taking this class would have to do with managing your time. The assignments for this class are due on Fridays but for the most part are not hard and are mostly based on your own ideas and opinions. If you try to get ahead in this class it helps with not only passing the class but also passing your other classes.
• Never Feel Comfortable: Just because you got into this school doesn't mean that get to stay. In this school and in this class if you get comfortable you leave yourself open to getting lazy and failing yourself and your classes.
• Open Yourself up: this advice goes not only for this class but for all your classes if you open yourself up to others and their ideas it helps you gain perspective. The perspective of others helps open your mind and also helps you understand lessons better.

Idea Napkin No. 1

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

• I am Joey Magnole I am a sophomore at the University of Florida. I am currently majoring in business. I have a talent in basketball, I play almost every day and have been playing since I was five. I would also say that I have a talent for being a very approachable person. I know that seems a little boastful but I truly believe I have a knack for being open and being a very accepting person. I think that if I could successfully pull this off it would play a huge part in my life. It would lead to a possible steady source of income and could be a potential building block for my entrepreneurial future.

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

• My proposed product is a large machine that has multiple drawers and a touch screen. The system I am proposing works like this. When you order your sub you will now be asked to produce a custom four digit pin and when you go to the store the large case which will work both as a warmer or cooler to keep the subs a certain temperature. When you get there you will put in the four digit code you created and one of the drawers within the machine will open with your sub in it and you then take your sub and leave. This could not only work for Publix but for anything that uses online ordering.

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

• I am offering this product to stores and restaurants who specialize in carryout and specifically online ordering. The idea originally came to offer this to Publix for their online sub orders. However the idea quickly evolved to being applicable to all types of food vendors. The key characteristic for the demographic are people who have a lot of online ordering. This product provides these stores with an extra level of security and customer satisfaction.

4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 

• I believe they care because my product offers them a level of security for their product while also requiring little to no man power to keep on and working. The best part about the product is that the customer doesn't have to pay anything extra for it. This product is meant to prevent theft and wasted resources which eventually saves money for the stores.

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

• As best to my knowledge there are competitors in this but they have failed to expand their business to different areas of restaurant. I think that my idea to expand it to stores as well as different restaurants. I also think that the code system sets us apart by using customized codes it ensures that customer specificity to the order.

I do believe all these elements work together. However, I believe that the issues with this opportunity lie with presenting it to stores and restaurants. The problem is showing these businesses that it is worth having these machines rather than not having it. The key points to present have to do with theft and wasted resources because of it. Also to point out that this requires little to no extra work and raises customer satisfaction. 

Elevator Pitch No. 1

https://drive.google.com/file/d/1knO8gtHyUlJEJQ-mzQWF1zlWLppvCI8U/view?usp=sharing

Solving The Problem

• Product: My product has to do with Publix subs, specifically the online ordering and pick up method used by Publix.
• Some of you have probably ordered a sub from Publix online and then proceeded to go to the store pick it up and leave. What some of you probably don't know is that it is very easy for a random person to walk in to a Publix read the ingredients on the sub and take it without anyone batting an eye. This happens because once the sub is made it is put into a case and just left there. I want to create a product that works almost as a safe for the subs.
• My proposed product is a large machine that has multiple drawers and a touch screen. The system I am proposing works like this. When you order your sub you will now be asked to produce a custom four digit pin and when you go to the store the large case which will work both as a warmer or cooler to keep the subs a certain temperature. When you get there you will put in the four digit code you created and one of the drawers within the machine will open with your sub in it and you then take your sub and leave. This could not only work for Publix but for anything that uses online ordering.
• I think restaurants and stores would like this product because it guarantees their customers food will arrive to the correct person and they will not have to waste materials and time remaking orders because someone else has run off with theirs. I truly believe this product has a very realistic application in today's world where people are constantly ordering things online.

Identifying Opportunities in Economic & Regulatory Trends

• Economic Trend: Smart watches over taking traditional watches
• Source: https://www.ibtimes.com/apple-watch-has-overtaken-swiss-watch-industry-2916980
• I believe there is an opportunity here because while more traditional dial watches have become rather old and obsolete due to the advanced technologies of phones and computers smart watches provide all the style of a regular watch with much more capability and appeal.
• I think the prototypical customer are people who are drawn to technology and advancements. Smart watches make it easier to do things such as read texts or emails as well as measure body outputs and set reminders and alarms. I think it may be difficult to exploit this opportunity only because there are already established and accepted smart watches on the market so creating a new one may prove difficult.
• I think I saw an opportunity here because I realized how few people nowadays wear traditional watches. Also I have realized the sudden growth in interest in smart watches and their endless capabilities.
• Economic Trend: AI and Machine Learning
• Source:https://www.forbes.com/sites/danielnewman/2017/08/08/top-5-digital-transformation-trends-in-manufacturing/#39692070249f
• I believe there is an opportunity here because through the constant improvement of artificial intelligence we can apply it to automated factories and increase production by multitudes. AI is a gateway to automated and efficient production in the world. 
• I think the prototypical customer for this would be large corporations or businesses looking to advance their factories and make them better. I don't think it would be hard to apply this opportunity because the technology already exists its just a matter of putting everything together. 
• I think I saw this as an opportunity because of my accounting class. In my class we are constantly talking about how to make businesses and factories more efficient and run smoother and I belie AI is the answer.
• Regulatory Change: To regulate marijuana 
• Source:https://www.govtrack.us/congress/bills/116/hr420
• I believe there is an opportunity here because the regulation and legalization of marijuana could allow for increased economic growth and government revenue if regulated correctly. I also believe if regulated correctly it could provide help to those in need of mental or physical healing.
• I think the prototypical customer are those who are in need of pain therapy for both physical and mental pain. As marijuana provides a less addictive and less deficit option to opioids. I think it may be hard to apply this because of the political yellow  tape surrounding the whole subject of marijuana.
• I think I saw this opportunity because I often discuss the possible effects marijuana would have on society if legalized and regulated. I believe if done correctly marijuana could truly help those in need of it. 
• Regulatory Change: Should the federal government regulate vaccines
• Source:https://www.govtrack.us/congress/bills/116/hr2527
• I believe there is an opportunity because Vaccines are important and are used to prevent a multitude of deadly diseases from resurfacing. For example the recent decline of vaccinations led to resurgence of the measles virus that hadn't been seen in almost twenty years. 
• I think the prototypical customers would be anyone in support of mandatory vaccines which in my opinion is a great idea and should be required. I think it could be difficult to apply this due to the rules and regulations on if the federal government can declare something as required over individual state governments.
• I think I saw this opportunity because of the recent news of people refusing to vaccinate their children. I also think it had to do with me remembering going in to get my vaccines as a child and young adult.