Idea Napkin No. 1

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

• I am Joey Magnole I am a sophomore at the University of Florida. I am currently majoring in business. I have a talent in basketball, I play almost every day and have been playing since I was five. I would also say that I have a talent for being a very approachable person. I know that seems a little boastful but I truly believe I have a knack for being open and being a very accepting person. I think that if I could successfully pull this off it would play a huge part in my life. It would lead to a possible steady source of income and could be a potential building block for my entrepreneurial future.

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

• My proposed product is a large machine that has multiple drawers and a touch screen. The system I am proposing works like this. When you order your sub you will now be asked to produce a custom four digit pin and when you go to the store the large case which will work both as a warmer or cooler to keep the subs a certain temperature. When you get there you will put in the four digit code you created and one of the drawers within the machine will open with your sub in it and you then take your sub and leave. This could not only work for Publix but for anything that uses online ordering.

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

• I am offering this product to stores and restaurants who specialize in carryout and specifically online ordering. The idea originally came to offer this to Publix for their online sub orders. However the idea quickly evolved to being applicable to all types of food vendors. The key characteristic for the demographic are people who have a lot of online ordering. This product provides these stores with an extra level of security and customer satisfaction.

4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 

• I believe they care because my product offers them a level of security for their product while also requiring little to no man power to keep on and working. The best part about the product is that the customer doesn't have to pay anything extra for it. This product is meant to prevent theft and wasted resources which eventually saves money for the stores.

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

• As best to my knowledge there are competitors in this but they have failed to expand their business to different areas of restaurant. I think that my idea to expand it to stores as well as different restaurants. I also think that the code system sets us apart by using customized codes it ensures that customer specificity to the order.

I do believe all these elements work together. However, I believe that the issues with this opportunity lie with presenting it to stores and restaurants. The problem is showing these businesses that it is worth having these machines rather than not having it. The key points to present have to do with theft and wasted resources because of it. Also to point out that this requires little to no extra work and raises customer satisfaction.