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When I think of my customer avatar I think of a college student. A student who has been hard at work all day cramming for an upcoming test and hasn't eaten all day. It's late at night and our student who for the sake of time we will call Danny has finally decided to call it quits for the day and get something to eat. Just before leaving the library Danny puts in an order to Publix for a pipping hot chicken tender sub. Danny is very wary about ordering a sub online because last time he did it was stolen before he got there. The problem is that Danny knows that if he doesn't order his sub online he won't make it to Publix before the deli closes. So he orders it but something is different the order asks him for a four digit code, something he has never done before but he thinks nothing of it because he is too worried about what happened last time. He rushes over in his vintage 1967 red Ford Mustang that he rebuilt with his brother over the summer. As he is driving through campus praying that he makes it and his sub is there waiting for him Danny can't help but think the worst that he will once again be left with out his sub. He finally makes it to Publix where he runs through the parking lot and through doors to turn quickly to the right towards the deli hoping and praying he sees his sub from a far. That is when he sees it, a giant stainless steel box bigger than a vending machine with a touch screen placed directly in the middle. He approaches slowly and confused as he arrives at the screen it asks him for a four digit pin so Danny enters his pin remembering that it asked for one after he placed his order. Bam out pops a drawer and in it sits his sub made to perfection. All his stress leaves his body and is replaced by joy he looks closer at the machine to try and make out what it says. All the that machine reads is "Food Safes, keeping your food safe for you". 

What do you have in common with the customer avatar? 

• I often find myself forgetting to eat due to school just like Danny. And like Danny I too often order food online and worry about the safety of the food and whether or not it's going to be there when I arrive.

If you have anything in common with the avatar, do you think that is a coincidence? Why?

I don't think this is a coincidence because i designed this product with my own needs in mind as well as trying to solve a problem that I though people like myself often face in their everyday lives.