Your Venture’s Unfair Advantage

1. Idea restructuring/ lack of real competition: The only place I have seen a product similar to this is in Little Caesars. Other than that this product has not been expanded on in any other stores or restaurants.
• Valuable: This is very Valuable because the entire idea is based upon expanding this product to different areas of business \.
• Rare: This is rare because as I said before no one else has expanded on this idea. 
• Inimitable: This is imitable because the product fro the most part already exists and can be expanded on by others.
• Non-substitutable: I don't believe that it is substitutable because it is my idea that I am restructuring.
2. Social Capital: Polling and feedback from desired customers: My target audience is mainly college students due to their profound online ordering of food and other products.
• Valuable: This is very valuable because this allows me to be in direct contact with my target audience as well as receive feedback from them.
• Rare: I would say this is kind of rare because not anyone can just go out and directly connect with their customers.
• Inimitable: This is imitable because people could also ask college students about their products.
• Non-substitutable: It is substitutable because big companies could do polls or surveys to get around this and to get feedback. But I think it lacks the direct approach.
3. Marketing and business experience: I have worked as both a marketer and worker for multiple businesses. Specifically food businesses.
• Valuable: This is valuable because it will help me market to restaurants and stores as well as use my business background to help connect with them.
• Rare: This isn't very rare as many people have the ability to market.
• Inimitable: This is sort of imitable because other people can do this but they wouldn't necessarily do it like I would.
• Non-substitutable: I could hire a marketer to do these things for me.
4. Labor experience in restaurants: I have worked in several restaurants and I know how they operate which will also help me connect with them.
• Valuable: I believe this is valuable because it helps me create a connection with the people and businesses I am trying to sell my product to.
• Rare: This isn't very rare as their are many people who have worked in restaurants other than me. 
• Inimitable: It is imitable because people can use their work experience as well.
• Non-substitutable: Its not substitutable because I am using my own personal experiences.
5. Relationships with financial majors and accountants: I am friends with multiple finance majors who can help me with getting all my finances in order as well as my aunt is a corporate lawyer and registered accountant.
• Valuable: This is valuable because it gives me people to seek help from for the internals workings of my business.
• Rare: I could reach out to others but I already have existing relationships with others.
• Inimitable: It is imitable because you could hire others but I wouldn't have the relationships or chemistry with them.
• Non-substitutable: It is substitutable because you can conduct job searches for people in those fields.
6. Relationships with store and restaurant managers: I know multiple store and restaurant managers that I could approach with my idea to put in their stores.
• Valuable: This is valuable because I have an in with multiple businesses which gives me leverage to use to push my product to them. 
• Rare: It is rare because they are my relationships as well as my product idea.
• Inimitable: It is imitable because other people could have relationships with managers but it is not the same relationships I have.
• Non-substitutable: It's not substitutable because you can't replace relationships made over years.
7.  Changing times and trends: Nowadays people are more focused on online ordering and pick up and delivery. This product allows easy pickup and helps you avoid lines and stress.
• Valuable: This is valuable because it helps launch this product to the public as well as gives me a selling point to businesses.
• Rare: This rare because it is a sign of changing times where people are going towards minimal contact pickup and delivery.
• Inimitable: It is not imitable because you can't copy a trend.
• Non-substitutable: It could be substituted further down the road by another trend.
8.  Relationships with fellow entrepreneurs: I am friends with and have relationships with fellow entrepreneurs 
• Valuable: This is valuable because it helps me with the ins and outs of being an entrepreneur. As well as it gives me someone to bounce ideas off of.
• Rare: It is rare because they are my relationships as well as my product idea.
• Inimitable: It is imitable because other people could have relationships with managers but it is not the same relationships I have.
• Non-substitutable: It's not substitutable because you can't replace relationships made over years.
9. Support of organizations: There are many businesses out there trying to solve the problems of incorrect order pickups or inefficiency in the take out business.
• Valuable: This is valuable because I can offer them solutions to their problem.  
• Rare: It's not rare because their are a lot of businesses with the same problem. 
• Inimitable: This cannot be copied by other products or ventures unless they are also pushing the same product, and that is rare.
• Non-substitutable: It is substitutable because other people could have the same idea.
10.  Sales and entrepreneurial experience: I worked in sale for multiple companies as well as selling my own products in my neighborhood.
• Valuable: This is valuable because it will help me sell this product to companies.
• Rare: It's not rare because plenty of people have experience in sales.
• Inimitable: It could be copied but not exactly because no one has the same exact experiences as me. 
• Non-substitutable: It could be substituted by professional salesman.

After doing all of this I have decided that the number one resource I have is my connection to accountants and finance experts. This the most important because it allows me to lockdown the internal finances of my business as well get ready to deal with potential clients and customers.